About Annie Pfaff | Southborough Real Estate

You’ve heard that your home is one of your biggest investments, and it is. But it’s also a place to call your own. It’s a reflection of your style. It holds the life you build and connects you to the community you create.

I didn’t always know I wanted to work in real estate. After earning my marketing degree from Xavier University in Cincinnati, Ohio, I moved to Massachusetts. I spent 15 years in marketing and fundraising, most recently at St. Mark’s School here in my husband Andrew’s hometown in Southborough.

All the while, Andrew and I had been investing in and renovating historic properties, including our current home, the J. Lowell House, a c. 1850 Greek Revival home with an attached barn that once served as a recording studio for celebrated local musicians of the 1970s.

When COVID hit, and I knew I needed to make a change, my next step quickly became clear.

Finding and restoring our perfect home had brought me such joy. I realized I could take my passion for real estate, marry it with the skills I developed throughout my career, and channel my heart and soul into helping other families find their way home, too.

The residential real estate market has changed a lot in the last few years. Beyond local knowledge and real estate expertise, things like social media savvy, networking, and enthusiasm can make all the difference. And while bedroom count and countertops may get buyers in the door, a home's one-of-a-kind story is what makes them imagine their life unfolding there.

When you work with me, you’ll find my fresh, focused, highly personal approach leverages the marketing savvy, organizational skills, and empathy of a life spent building relationships and getting things done.

I’d be honored to put my experience to work for you.

- Annie Pfaff REALTOR ® | Vice President & Residential Advisor

Whether you're ready to make a move or just exploring the market, let’s connect.

Schedule a Meeting

Serving Metrowest sellers and buyers in Southborough, Hopkinton, and Westborough, as well as the neighboring communities of Ashland, Framingham, Holliston, Marlborough, Natick, Northborough, and Sudbury.

Proud to be know as...

A Go-Getter

“Annie assisted us in acting fast to write an offer within hours, successfully negotiating what we wanted while ensuring we remained competitive enough to have our offer accepted! With our new house secured, she helped us act quickly so that we could identify and complete all preparations to put our old home on the market within 2 weeks!”
A Connector

“When our offer got accepted she introduced us to everyone who ended up being part of our team (lawyers, brokers, insurance agents, home inspectors, you name it!) and honestly we could not have asked for a better team of professionals.”
A Steady Guide

“The hallmark of someone who is really good at what they do is when they take something that is nuanced and complex, but have the ability of making it simple and easy for the client. This is exactly what Annie Pfaff did for us. . .”
A Caring Partner

“It is not just Annie’s expertise that makes her great at her job, at the very core she brings empathy and understanding to what is a very personal experience and you always know that Annie sees the person, and not just the client.”
A Strategic Marketer

“When we had to accelerate the timeline to sell our house, Annie was able to instantly adapt to our needs; in a matter of days we had our home professionally staged, a photo shoot scheduled, printed marketing materials, and a strategic timing of notice on MLS. With Annie’s amazing marketing skills we had over 200 people see our house in a weekend and 5 offers in hand.”